All Aboard for Loveland's Sweetheart City
Every love story passes through Loveland. Here's your guide to the long-running Valentine Re-Mailing Program, the town that started it, and how to be part of it this year.
Three ways to fall for Loveland
Whether you're mailing a valentine this year, curious how it all started, or planning a trip to Colorado, here's where to look.
The Re-Mailing Program
The address, the deadlines, the drop-off spots, and the special postmark — everything you need to send a valentine through Loveland this year.
Read the full guide →The Sweetheart City Story
How a stamp club, a Chamber president, and his wife Mabel turned a small-town idea into a decades-long American tradition.
Read the story →Visit Loveland
The Sweetheart Festival, love-lock sculptures, and the best time of year to see Colorado's most romantic small town in person.
Plan your visit →It started with a stamp club and a Chamber president named Ted
In the mid-1940s, members of the Loveland Stamp Club had an idea: what if valentines could carry the name of a town built for love? Chamber of Commerce president Ted Thompson and his wife Mabel took the idea and ran with it — today they're remembered as Loveland's own "sweetheart couple," honored with a bronze statue downtown.
Read the full history